Authors Community - a division of Common Sense Marketing Strategies

Using the Ripple Effect: Promoting Yourself and Your Books

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 You can lead a horse to water but you can’t make him drink. The same could be said of book consumers. That’s when the art of persuasion becomes a delightful asset.

Don’t like marketing? But you are passionate about your book, right?

Then maybe you should zero in on one aspect of marketing rather than the big picture.

 

 

Look at this:

Advertising gets your message out in a scattergun effect…but it costs money to do that.

Publicity happens only if a newspaper editor, radio host, or book review blogger thinks your message is pertinent to his or her reading/listening public… and it costs money to get your book to them.

Promoting builds a foundation of trust between you and your circle of influence that does not include your friends and family. It helps you find the sweet spot where you want the spotlight on your book: readers specifically interested in the topic of your book. Promoting can happen anywhere at any time, and you are in control.

Marketing is everything above including market research and targeting your market.

Promoting your book helps you to target your market. It helps you to focus on where readers of your specific genre are so you can speak directly to them. No scattergun. Every drop makes ripples that will cover your pond and beyond. How do you start?

In this webinar, you will learn about some:

  • Factors that must be in place for your promoting to succeed.

  • Times that are optimum for social media posts.

  • Promoting Dos and Don’ts.

  • And why Kindle Select may not be a good book promoting decision.

We’ll discuss:

  • Newsletters

  • Giveaways – what, how, and when

  • Networking

  • Social Media

You’ll receive:

  • A handout so you can take detailed notes.

  • Question and Answer period after the webinar

  • Gina is available for discussion in the forum.

  • Access to the video for replay in case something happens.

Gina Burgess will cut this information pie into bite-sized pieces so that you can be in control—a DIY Promoter. Plus, she’s available in the Authors Community Forum for plenty of discussion in the following weeks.