Category: Marketing Your Books

Developing Customer Relations

When you started your business, little did you know that you would become a customer service representative as a result of doing so. In today’s marketplace, the best way to build a tribe is through relationship marketing.  That literally means that you will have woo, pamper, under-promise, and over deliver in order to gain a Read More …

What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.  I don’t admit to being an Read More …

Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are in great discussion these days as new entrepreneurs have entered the marketplace. Over the last decade or so, Inbound Marketing has been deemed the new way to market. Out with the old Outbound Marketing approach that doesn’t work. Or does it? To know which is best for your business, you need to understand a little about marketing. Read More …

What to Post to Social Media as an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a Read More …

What are The Best Times to Post on Social Media?

by Tamy Bond What are The Best Times to Post on Social Media? The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider.  Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more Read More …

Link Building – Inbound Links and Outbound Links

by Tamy Bond Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number Read More …

Authors Community – A Networking Group

By Tamy Bond What does networking have to do with a website, SEO, or marketing? Well, if you think outside the box a little you may begin to understand that being an author is like running a business. You are in business because you offer something different, better or unique.  Other authors are not your competition.  Joining forces with other authors Read More …