Category: Content Marketing

Outbound Marketing Still Works!

Outbound Marketing is a more traditional approach to marketing. Most of the time when people talk about marketing, they are referring to outbound marketing where a company initiates the conversation and broadcasts their message. If you are looking to spread the word quickly about a new product or service, outbound marketing can achieve this very Read More …

What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.  I don’t admit to being an Read More …

Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are in great discussion these days as new entrepreneurs have entered the marketplace. Over the last decade or so, Inbound Marketing has been deemed the new way to market. Out with the old Outbound Marketing approach that doesn’t work. Or does it? To know which is best for your business, you need to understand a little about marketing. Read More …

What to Post to Social Media as an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a Read More …

Link Building – Inbound Links and Outbound Links

by Tamy Bond Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number Read More …

5 Quick Website Design Tips

by Tamy Bond When it comes to web design, there are plenty of DIYers today. Many want to maintain control of their Internet presence.  When you are creating a website (or hiring a web designer), there are many details to keep in mind. For most, the first instinct is to build something that will sell. Generate sales! Read More …